Hello! I'm Charles
I'm a data driven digital strategist and marketer. My digital marketing philosophy is defining attribution to determine return on investment (ROI) and optimize those customer journey to increase efficiency and effectiveness of all digital campaigns, channels & platforms towards our business objectives & goals.
CHARLES O'BRIEN
DIGITAL MARKETING STRATEGIST
Email:
Address:
Collegeville, PA
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Location:
Greater Philadelphia Area
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Education:
Digital Communications, Lebanon Valley College
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EXPERIENCE
February 2022-Present
Director of Digital Marketing
ZER0TO5IVE
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Lead the digital marketing team in strategic planning across all clients including auditing of digital infrastructure, KPI identification & measurement, audience identification & budgeting, creative & messaging, strategy & testing, and optimization.
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Planned, executed and reported on data-centric digital marketing campaigns from multiple channels to attribute conversion events to specific marketing tactics including:
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E-mail Marketing & Marketing Automation
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Search Engine Optimization
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Social Media Marketing & Advertising
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Programmatic Display and Search Advertising
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Developed client-facing marketing dashboards that provide real-time transparency on measurable KPIs
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Managed & coordinated client retainers and client projects across the leadership team, creative team & development initiatives
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Participated in business development pitches to prospective clients by analyzing their owned & competitor's digital assets like website, social media profiles & advertising accounts
April 2020-February 2022
Senior Digital Marketing Specialist
THE BRAVO GROUP
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Planned, executed and reported on data-centric digital marketing campaigns from multiple channels via Google Tag Manager to attribute predetermined conversion events to specific marketing tactics including:
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E-mail Marketing & Automation
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Search Engine Optimization
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Social Media Marketing & Advertising
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Programmatic & Video Advertising
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Coordinated with account management team, creative team & outside vendors about digital content initiatives
March 2018-April 2020
Digital Marketing Leader
HENRY COMPANY
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Creating & executing an account-based marketing digital demand generation strategy to our CRM across 4 diverse business segments centralized around a “Building Confidence” message via marketing automation tools and digital media including advertising, email marketing, social media & a website redesign.
October 2013-March 2018
Digital Marketing Manager
ALLEBACH COMMUNICATIONS​
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Managed our internal design and development team with the creation of applications and responsive websites for multiple brands.
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Planned, implemented, and executed digital marketing campaigns including content marketing, email marketing, social media marketing & advertising, programatic/pay per click (PPC)/display & video advertising, and search engine optimization (SEO) & marketing (SEM).
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Transformed data to report actionable insights that attribute to business goals & objectives
April 2011-October 2013
Senior Web Developer
SCHUBERT B2B
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Produced and managed development team and outside vendors in the production of website design & development, email marketing and automation, & engine search optimization projects
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Coordinated with account management team, vendors, and our clients’ internal information technology teams about digital content initiatives.
EDUCATION
2005-2009
Bachelor's Degree
LEBANON VALLEY COLLEGE
Bachelor of Science in Digital Communications
Annville, PA
August 2005 - May 2009
CLIENTS
SKILLS
HTML / HTML5
CSS / CSS3
PHP
Javascript
MySQL
Email Marketing
Google Analytics
Google Ads
Programatic/PPC/Display Advertising
Snapchat Advertising
Wordpress
Joomla
Drupal
Microsoft Sharepoint
Salesforce
Pardot
Facebook Advertising
Instagram Advertising
Twitter Advertising
LinkedIn Advertising