Hello! I'm Charles

I'm a data driven digital strategist and marketer. My digital marketing philosophy is defining attribution to determine return on investment (ROI) and optimize those customer journey to increase efficiency and effectiveness of all digital campaigns, channels & platforms towards our business objectives & goals.

CHARLES O'BRIEN

DIGITAL MARKETING STRATEGIST

Email:

charlie@cocm.me

Address:

Collegeville, PA

Location:

Greater Philadelphia Area

Education:

Digital Communications, Lebanon Valley College

EXPERIENCE

February 2024-Present

Marketing Manager

PEIRCE PHELPS

I am providing strategic leadership across marketing, technology, and customer experience functions, driving initiatives to strengthen the company’s market position and accelerating revenue growth. Also, I am managing high-impact projects, guided cross-functional teams, and partnered with senior leadership to align marketing strategies with business objectives.

Directing a team of marketing, technology, and customer service professionals to deliver on business-critical goals.
Overseeing multiple strategic initiatives and transformation projects, ensuring alignment with company vision and measurable ROI.
Managing vendor and consultant partnerships to maximize campaign effectiveness and accelerate project execution.
Designing and executing integrated marketing strategies that increased overall sales and significantly boosted online revenue growth.
Leading the implementation of the Product Information Management (PIM) system to enhance product data governance and customer experience.
Spearheading the successful Salesforce deployment, enabling improved sales operations, customer insights, and data-driven decision-making.
Partnering with executive leadership to identify growth opportunities, optimize digital sales channels, and enhance customer engagement.

February 2022-January 2024

Director of Digital Marketing

ZER0TO5IVE

As Digital Marketing Director at Zer0to5ive, I led the digital marketing practice, providing strategic direction, cross-channel execution, and data-driven optimization for a diverse client portfolio. I worked closely with client leadership teams to align marketing strategies with business goals, ensuring measurable impact and ROI.

Directed the digital marketing team in strategic planning and execution across all clients, including audits of digital infrastructure, KPI development and measurement, audience segmentation, budgeting, creative/messaging strategy, testing, and performance optimization.
Designed and executed multi-channel digital campaigns with attribution models to connect conversion events to specific tactics, leveraging:
- E-mail Marketing & Marketing Automation
- Search Engine Optimization (SEO)
- Social Media Marketing & Paid Advertising
- Programmatic Display & Search Advertising
Developed and delivered client-facing dashboards providing real-time transparency into campaign performance and KPIs.
Managed and coordinated client engagements—including retainers, projects, and strategic initiatives—across internal leadership, creative, and development teams.
Supported business development efforts by conducting in-depth audits of prospective clients’ digital assets (websites, social media, advertising accounts) and competitive landscapes to inform pitch strategy.

April 2020-February 2022

Senior Digital Marketing Specialist

THE BRAVO GROUP

As Senior Digital Marketing Specialist at Bravo Group, I developed and executed data-driven digital strategies designed to maximize client performance and ROI. My role centered on campaign planning, cross-channel execution, and advanced tracking to ensure measurable results tied directly to business objectives.

Planned, executed, and reported on multi-channel digital campaigns using Google Tag Manager to attribute conversion events to specific tactics.
Delivered performance-focused campaigns across:
- E-mail Marketing & Automation
- Search Engine Optimization (SEO)
- Social Media Marketing & Paid Advertising
- Programmatic & Video Advertising
Partnered with account management, creative teams, and external vendors to coordinate digital content initiatives and ensure cohesive execution.

March 2018-April 2020

Digital Marketing Leader

HENRY COMPANY

At Henry Company, I led digital marketing initiatives focused on demand generation—defined as targeted and measurable awareness, engagement, and purchase activity designed to outperform the market. I partnered closely with sales and cross-functional teams to build strategies that connected marketing directly to revenue growth and customer impact.

Designed and executed a five-step demand generation framework that integrated account-based marketing (ABM) principles to align marketing and sales objectives.
Built deeper, more meaningful engagement strategies with both customers and prospects to drive pipeline velocity and strengthen long-term relationships.
Established stronger measurement and attribution models than traditional marketing approaches, ensuring full visibility into ROI and campaign effectiveness.
Elevated marketing performance by focusing on outcomes—awareness, engagement, and conversion—that directly supported business growth and market leadership.

October 2013-March 2018

Digital Marketing Manager

ALLEBACH COMMUNICATIONS

As Digital Marketing Manager at Allebach Communications, I directed digital strategy, execution, and project management to deliver measurable results for clients across diverse industries. I collaborated with internal teams, client stakeholders, and external vendors to ensure seamless delivery of high-impact digital initiatives.

Managed the development team and outside vendors in the production of a wide range of digital projects, including:
- Website Design & Development
- Application Development
- E-mail Marketing & Automation
- Search Engine Optimization (SEO)
- Social Media Marketing & Paid Advertising
- Programmatic & Video Advertising
Planned, implemented, and executed comprehensive digital marketing strategies to drive brand growth, engagement, and conversions.
Coordinated efforts between account management, client IT teams, and external partners to deliver integrated digital content initiatives.
Translated campaign data and performance reports into actionable insights tied directly to client business goals and objectives.

April 2011-October 2013

Senior Web Developer

SCHUBERT B2B

As Web Designer & Lead Web Developer at Schubert B2B, I designed and developed responsive websites across multiple content management systems (CMS), ensuring seamless functionality and user experience across devices. In addition to hands-on development, I provided project leadership and cross-functional collaboration to deliver effective digital solutions.

Designed and developed custom websites using a variety of CMS platforms, optimized for performance, usability, and multi-device compatibility.
Managed web development projects in collaboration with outside vendors to deliver on-time, high-quality solutions.
Partnered with IT teams to implement technical integrations and system solutions.
Collaborated with marketing personnel to ensure websites supported campaign goals, provided training on CMS use, and promoted web best practices to maximize digital effectiveness.