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Hello! I'm Charles

 

I'm a data driven digital strategist and marketer. My digital marketing philosophy is defining attribution to determine return on investment (ROI) and optimize those customer journey to increase efficiency and effectiveness of all digital campaigns, channels & platforms towards our business objectives & goals.

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CHARLES O'BRIEN

DIGITAL MARKETING STRATEGIST

 

Email:

charlie@cocm.me 

 

Address:

Collegeville, PA

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Location:

Greater Philadelphia Area

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Education:

Digital Communications, Lebanon Valley College

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Charles O'Brien
EXPERIENCE
EXPERIENCE
February 2022-Present

Director of Digital Marketing

ZER0TO5IVE

  • Lead the digital marketing team in strategic planning across all clients including auditing of digital infrastructure, KPI identification & measurement, audience identification & budgeting, creative & messaging, strategy & testing, and optimization.  

  • Planned, executed and reported on data-centric digital marketing campaigns from multiple channels to attribute conversion events to specific marketing tactics including:

    • E-mail Marketing & Marketing Automation

    • Search Engine Optimization

    • Social Media Marketing & Advertising

    • Programmatic Display and Search Advertising

  • Developed client-facing marketing dashboards that provide real-time transparency on measurable KPIs

  • Managed & coordinated client retainers and client projects across the leadership team, creative team & development initiatives

  • Participated in business development pitches to prospective clients by analyzing their owned & competitor's digital assets like website, social media profiles & advertising accounts

April 2020-February 2022

Senior Digital Marketing Specialist

THE BRAVO GROUP

  • Planned, executed and reported on data-centric digital marketing campaigns from multiple channels via Google Tag Manager to attribute predetermined conversion events to specific marketing tactics including:

    • E-mail Marketing & Automation

    • Search Engine Optimization

    • Social Media Marketing & Advertising

    • Programmatic & Video Advertising

  • Coordinated with account management team, creative team & outside vendors about digital content initiatives

March 2018-April 2020

Digital Marketing Leader

HENRY COMPANY

  • Creating & executing an account-based marketing digital demand generation strategy to our CRM across 4 diverse business segments centralized around a “Building Confidence” message via marketing automation tools and digital media including advertising, email marketing, social media & a website redesign.

October 2013-March 2018

Digital Marketing Manager

ALLEBACH COMMUNICATIONS​

  • Managed our internal design and development team with the creation of applications and responsive websites for multiple brands. 

  • Planned, implemented, and executed digital marketing campaigns including content marketing, email marketing, social media marketing & advertising, programatic/pay per click (PPC)/display & video advertising, and  search engine optimization (SEO) & marketing (SEM).

  • Transformed data to report actionable insights that attribute to business goals & objectives

April 2011-October 2013

Senior Web Developer

SCHUBERT B2B

  • Produced and managed development team and outside vendors in the production of website design & development, email marketing and automation, & engine search optimization projects

  • Coordinated with account management team, vendors, and our clients’ internal information technology teams about digital content initiatives.

EDUCATION
EDUCATION
2005-2009

Bachelor's Degree

LEBANON VALLEY COLLEGE

Bachelor of Science in Digital Communications

Annville, PA
August 2005 - May 2009

CLIENTS
CLIENTS
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SKILLS
SKILLS

HTML / HTML5

CSS / CSS3

PHP

Javascript

MySQL

Email Marketing

Google Analytics

Google Ads

Programatic/PPC/Display Advertising

Snapchat Advertising

Wordpress

Joomla

Drupal

Microsoft Sharepoint

Salesforce

Pardot

Facebook Advertising

Instagram Advertising

Twitter Advertising

LinkedIn Advertising

CERTIFICATIONS
CERTIFICATIONS
GOOGLE AD FUNDAMENTALS
GOOGLE AD SEARCH ADVERTISING
GOOGLE AD DISPLAY ADVERTISING
GOOGLE AD VIDEO ADVERTISING
GOOGLE ANALYTICS
GOOGLE AD MOBILE ADVERTISING
GOOGLE MOBILE SITES
GOOGLE AD SHOPPER ADVERTISING
GOOGLE DIGITAL SALES
FACEBOOK BLUEPRINT CERTIFICATION
CONTACT
CONTACT ME

Charles O'Brien

Digital Marketing Strategist

 

Email:

charlie@cocm.me 

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